I help increase commercial efficiency through new methods of working with clients

TRAND - ANALYST

I love trend analytics with all my heart, I know how trends emerge and develop, I can predict the impact of macrotrends on the fashion industry and other areas of life.

At your individual request, I create products (brand books, personal consultations, training lectures) that show all points of contact with the client, teach you how to work effectively with them and become the basis for the company’s successful activities.
My experience and knowledge are at your service.

Trend analyst, spiral dynamics expert, lecturer on educational projects. Expertise in working with target audiences for 14 years

Elena Alakshina

Friends!

Always yours, Elena Alakshina

BRANDBOOK

To whom: clothing/footwear/accessories brands

Includes:

Up to 30 products distributed according to the assortment matrix

Current trends that meet the target audience's requests

Description of target audience through spiral dynamics

Company DNA through values and stylistic features

Brand mission and philosophy

External and internal meanings

Competitor analysis

Recommendations for visuals, social networks and communication

Video recording of the brand book presentation

To learn more

This is a book on creating a commercially successful collection with detailed elaboration of the nuances

TRENDBOOK

To whom: companies for which I have already created a brand book

Includes

Up to 30 products distributed according to the assortment matrix

Current trends that meet the target audience's requests

Current macrotrends

Video recording of the trendbook presentation

To learn more

This is a shortened version of the brand book, which focuses on trends and products

COMMUNICATION AUDIT

To whom: companies and specialists in any field

Includes

Study of the customer's DNA with determination of the nucleus using spiral dynamics

Research of target audience with determination of value level

Analysis of social networks/website for compliance of visuals

A step-by-step plan for further actions indicating growth points

To learn more

Allows you to determine the optimality of the existing strategy and make work more efficient

Presentation with visualization of audit results

SPIRAL DYNAMICS CONSULTATION

To whom: specialists from all fields, including the fashion industry

Includes

Introduction to the main tools for working with target audiences (theories of spiral dynamics, diffusion of innovations)

Promising target audience in marketing and sales

The theory of spiral dynamics from beige to turquoise value levels

Markers for determining the target audience’s value

To learn more

Helps to find a way to differentiate from competitors through new methods of working with clients

Features of consumption and sensitive points of target audience

Methods for working out CA and DNA through spiral dynamics

CONSULTATION ON TARGET SELECTION

To whom: specialists in any field

Includes

Researching the customer’s value level through testing

Introduction to the theories of spiral dynamics and diffusion of innovations

Promising target audience in marketing and sales

Markers for determining the target audience’s value level

To learn more

Helps understand the client's request to improve commercial efficiency

Features of consumption and sensitive points of target audience

Personal recommendations for choosing a target audience

CORPORATE TRAINING
ON SPIRAL DYNAMICS

To: companies

Includes

Introduction to the theories of spiral dynamics and diffusion of innovations

Target audience on spiral dynamics in marketing and sales

External markers to determine the client’s value level

Recommendations for choosing a target audience

Analysis of current examples from the customer’s field of activity

Handout

To learn more

Increases team efficiency with new and innovative methods

If the product you need is not on the site, contact me and I will create it according to your request

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CUSTOMER REVIEWS

Thanks to Elena for the training on spiral dynamics that she conducted for our real estate agency “City of Floors”.

The reality exceeded expectations: the expert offered to deeply understand the residential complexes that we sell and their target audience. She gave many illustrative examples and analyzed each group of clients in detail.

We recommend Elena if your business operates in the b2c and b2b directions. You will discover a lot of new and valuable things for your employees!

Natalia Lukanina

Head of Sales Department, "City of Floors"

I worked with Elena to create trend books for a knitting brand. Products from trend books were adapted to our production and its capabilities. After several sales seasons, I can say that the products offered by Elena are in great demand among buyers. There are top products, and there are products that have moved on to the next and subsequent seasons. I am very pleased with the collaboration.

Maria K

technologist at the Vinterr Plus knitting factory

Thanks for the training! I probably went through them a hundred times in different companies, but I was hooked. I’m still impressed, I’m trying to sort it out in my head. The applied value is great, and most importantly, it removes the fear of VIPs. More such necessary content.

Aleksandr

realtor

I started working with Elena with a trend book. I liked the approach, thoughtful attitude towards the customer, clear formulations. Understanding of target audience, deep analysis of trends and accurate offer of items. In addition, Elena is constantly developing, deeply studying new theories and putting them into practice. So, our cooperation continues on my mentoring of young designers. Elena gives a lecture about spiral dynamics. It is for this reason that I recommend analyzing and segmenting the target audience. Thank you Elena for your cooperation.

Olga Malyuga

founder of women's clothing brand Ivolga

There was an idea to create my own clothing brand in an interesting direction - for erotic games. Knowing that there is a person who can show the right direction and offer suitable products, we turned to Elena, discussed everything and the work began.

Within the agreed time frame, Elena prepared a brand book and presented it, explaining everything as clearly as possible and providing an incredible depth of document. Now, relying on this “book,” we are completely engaged in the process of creating a collection.

Maria

co-owner of the DOMINO brand